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B2B SaaS · Workflow automation
EU B2B SaaS startup
Rebuilt acquisition around AI search and LinkedIn.
Germany · Netherlands · UK
-62%
Blended CAC reduction
The challenge
A Series A workflow-automation SaaS burning €45k/month on paid with CACs that made the unit economics fragile. They needed to diversify away from Google Ads before their next board meeting.
Our approach
- 1Audited entire paid stack. Killed Performance Max. Refocused on exact-match search.
- 2Launched a GEO/AEO program. Now ranking in ChatGPT and Perplexity for category queries.
- 3Built a LinkedIn demand-gen motion with thought-leadership ads + outbound enrichment.
- 4Deployed a lead-enrichment agent that scores + routes inbound before a human sees it.
TODO: add campaign screenshot / dashboard visual here
The results
€410 → €156
Blended CAC
0 → 34 / week
ChatGPT citations
+310%
LinkedIn SQLs
-18 days
Sales cycle
“They showed our CEO a ChatGPT answer citing us by name. That moment sold the executive team on AI search as a channel.”
M
Maria P.
Head of Marketing, EU SaaS