All case studies
E-commerce · Home & Lifestyle
Bulgarian e-commerce brand
Scaled from €45k to €510k monthly revenue via paid + SEO.
Bulgaria · Romania · Greece
11x
Revenue growth in 12 months
The challenge
A profitable but plateaued brand with ~€45k/month in revenue, stuck running ads inside a previous agency with 2.1x ROAS and no organic strategy. They wanted to expand across the Balkans without sacrificing margin.
Our approach
- 1Rebuilt the Google Ads account around Performance Max with asset groups per audience.
- 2Launched a Bulgarian + English SEO content engine targeting commercial buying keywords.
- 3Built a creative pipeline: 8 new Meta concepts per month, weekly rotation.
- 4Deployed an AI reporting agent that auto-generates a daily Slack brief for the founder.
TODO: add campaign screenshot / dashboard visual here
The results
€45k → €510k
Monthly revenue
2.1x → 4.8x
Paid ROAS
+412% YoY
Organic sessions
28 days
Payback period
“We went from one market to three, and from a side hustle to a real business. Axonic runs the machine — we just ship product.”
F
Founder
CEO, Bulgarian e-commerce brand