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PropTech · Premium residential
Sofia real estate developer
Local SEO + lead-gen funnel for a premium residential project.
Sofia, Bulgaria
340%
Qualified leads YoY
The challenge
A premium residential developer launching a 180-unit project in Sofia needed to fill a sales pipeline in 9 months, competing with bigger incumbents who had decade-long brand equity.
Our approach
- 1Built a dedicated project microsite on Next.js with EN/BG localization.
- 2Local SEO campaign targeting Sofia-specific buyer intent queries.
- 3Google Ads + Meta lead-gen with neighborhood-level geo-targeting.
- 4WhatsApp chatbot routing warm leads directly to sales agents.
TODO: add campaign screenshot / dashboard visual here
The results
340% YoY
Qualified leads
€87 → €29
Cost per lead
60% in 9 months
Units pre-sold
+820%
Organic impressions
“By month 6 our sales team was complaining about having too many leads. Exactly the right kind of problem.”
D
Dimitar S.
Director, Sofia PropTech